The RAMCO Cements Ltd., a well-known brand in South India has ventured into Eastern India for the first time by setting up a cement unit at Kolaghat, West Bengal. Eastern India market is currently dominated by large cement manufacturers and RAMCO Cements is eager to establish its brand and capture a larger market share in Eastern India as well.

Ms. Usha Ramanathan, the Managing Director, of the company contemplates on the various options presented to her during the Board meeting. Her trusted and most experienced General Manager suggest that BIS Quality Management and Environmental Management System Certification may bring in the desired results. However, the skeptics within the Board of Directors are heavily terming is as a photo opportunity rather than being of any benefit.

This case study takes you through the pros and cons of adopting BIS Management System Certification and may help you in arriving at the final decision.

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Last Updated on October 2, 2021