Consumer Overview

Consumer overview

Bureau of Indian Standards as National Standards Body of India, develops Standards and implements them by operating various Conformity Assessment Schemes like Product Certification, Compulsory Registration Scheme, hallmarking and Management Systems Certification.

BIS is committed to provide services and benefits of Standardization and Conformity Assessment to all its stakeholders. BIS has a dedicated department for consumer related activities- Think, Nudge & Move Department (TN&MD).  TN&MD at BIS Headquarters handles various consumer related activities which includes redressal of public grievances, registering consumer groups, organizing various awareness programmes for the stakeholders of BIS and celebrating Word Standards Day.

Think, Nudge & Move Department aims to achieve the following:

  • To establish, implement and review the mission and vision of organization through Citizen Charter
  • To redress the complaints within the stipulated time norms as specified in the Citizen Charter
  • To register Consumer Groups for conducting different types of Consumer Awareness, Educational Utilization and Industrial Awareness Programmes
  • To provide Consumer Feedback to the concerned Consumer Policy Related Committee at International Level from time to time

The various initiatives directed towards Consumer Awareness and Consumer Protection are as follows:

  • Consumer Awareness Programmes

BIS has launched a scheme for registration of Consumer Groups. Promoting greater consumer awareness on the benefits of the usage of BIS certified products and enhancing quality consciousness among consumers are the main objectives of the programme. Emphasis is also given on cautioning consumers on danger/ill-effects of using products which are not certified by BIS. Of special importance, it is creating greater awareness amongst consumers in urban and rural areas about the Hallmarking Scheme of Gold 7 Silver jewellery/artefacts which has recently been made mandatory. These programmes are organized on a regular basis through the regional and branch offices.

  • Industry Awareness Programmes

Industry Awareness Programmes are conducted for industry on the importance of standardization and management systems. In addition, information and benefits of Conformity Assessment Schemes are also disseminated.

  • Educational Utilization of Standards Programmes (EUS)

In a view to inculcate greater understanding of the subject of standardization and its benefits, students and faculty of various technical disciplines are exposed to its principles and concepts through EUS programmes. Special emphasis is placed on the understanding of standards relevant to the concerned discipline/institutions.

  • World Standards Day

BIS celebrates the World Standards Day on 14 October every year to pay tribute to the collaborative efforts of thousands of experts worldwide, who develop voluntary technical agreements that are published as International or National Standards. BIS on this occasion also organizes seminar on the theme received from ISO. World Standards Day Programmes are held across the country at BIS regional and branch offices.

  • State Level Coordination Committee Meetings

Since the primary responsibility of implementing/enforcing various Quality Control Orders issued by the Central Government vests with the concerned state government agencies, BIS maintains regular interaction with the concerned State Authorities through organizing State Level Coordination Committee Meetings. This interaction serves the purpose of promoting the usage of BIS certified products in the procurement process of the state government agencies.

  • Enforcement Activities

Enforcement Activities

The BIS Standard Mark is a mark of quality. Consumers as well as the organized purchasers prefer products with BIS Standard Mark. Some unscrupulous manufacturers try to deceive the consumers by producing and marketing products with ISI mark and Hallmark without obtaining license from BIS. In order to protect interests of consumers, BIS carries out search and seizure, as and when information on such malpractices is received. Prosecution in the court of law is launched under BIS Act 2016 against the offenders after successful search and seizures.


Last Updated on February 12, 2021

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